Social Media Strategies That Work for Business
An interview with IABC Atlanta speakers, Jessie Ford and Christina Edwards, of Birds of a Feather Creative, to hear their thoughts on what makes a great social media strategy.
Absolutely. Measuring the ROI of your social networks is completely necessary to ensure that your audience is engaging with the content that you’re creating. There are many sophisticated listening tools that social media industry pros use to audit ROI. However, most businesses can use the tools that the social networks inherently provide such as reach, views, and engagement.
We believe that businesses should utilize their social platforms like they do magazines or newspapers. If you aren’t using social platforms to communicate about your new products, systems, awards, and happenings, then you’re missing an opportunity to think outside of the B2B box. Social media is where sales begin and end.
Q: What do you envision as the next stage of social media (social media 3.0)?
We think Social Media 3.0 is already here! People around the world make their living solely by creating content on their personal social media networks. YouTube, Vine, Periscope and Instagram make it completely possible to have a lucrative career in social media.
Identify your goals and commit to a realistic plan. Consistency is so important to grow and retain a captive audience. Take a look at what posts perform best on what networks and incorporate that into your strategy as you grow. Have fun, take risks, and use emojis… just not too many at one time! We’re looking forward to talking more specifically about engaging social media communities at the upcoming IABC luncheon.
ABOUT OUR PRESENTERS:
Christina Edwards maintains relationships with some of the country’s most influential brands, organizations, and thought leaders. As one of Atlanta’s top social media strategists, Christina helps give her clients an edge by integrating social media platforms into multi-dimensional campaigns. With a strong belief in entrepreneurship, Christina excels at consulting business owners on increasing financial growth through creative strategies, team building, and branding development.
Jessi-Ford is passionate about content creation and the power of a perfectly written post, blog, press release, or caption, Jessi Ford is one of Atlanta’s most experienced public relations and social media strategists. With a knack for communication, Jessi works well with business owners across a spectrum of industries, creating branding, marketing, and social campaigns tailored to fit a variety of demographics. Jessi believes that every business has a compelling story and she strives to successfully find a unique way to use today’s modern social media and marketing platforms to tell it