The Role of Sponsorship in Building Corporate Reputation
Many times, communicators, especially those in a corporate communications position, also oversee their organization’s corporate sponsorship efforts to raise their organization’s profile with a target community. In this dual role, communicators may oversee everything from contract negotiation and relationship management to marketing activation and event planning along with our communications responsibilities. Come hear experts in the sponsorship space as they talk about what it takes to be a successful sponsorship partner and how it can help improve your company’s reputation.
Chief Connections & Experience Officer, The Chatt Hills Company
Michael Greto is the Chief Connections & Experience Officer at The Chatt Hills Company, a boutique brand activation, event architecture & consulting firm. Mike is a seasoned events marketing, operations and sponsorship strategy leader with more than 20 years of experience leading the creation and execution of large-scale customer and consumer experiences. Most recently, Mike was Director of Global Event Marketing for Ciena, a networking systems, services, and software company. Prior to Ciena, Mike spent 14 years at The Coca-Cola Company in a variety of event and sports marketing roles as well as roles with Georgia World Congress Center and Maritz. Mike is a graduate of the University of Alabama.
Public Affairs and Communications, The Coca-Cola Company
Kasia Horner is a Director in the Public Affairs and Communications function at The Coca-Cola Company. In her more than 16 year career with The Coca-Cola Company, Kasia has lead sports marketing activation for National Collegiate Athletic Association (NCAA). In her role, Kasia set strategic direction, managed key college sports partnerships with the NCAA, Turner Sports, and CBS and led the execution of the NCAA March Madness sports marketing campaign. Her experience using multiple media platforms, including television, digital, social media, in-venue fan engagement and experiential marketing techniques to drive awareness and participation. Kasia is a graduate of Williams College and holds an MBA from Dartmouth College.
President, East Lake Foundation
Daniel Shoy, Jr. serves as President & CEO of the East Lake Foundation. He is responsible for its strategic plan and goal setting focused on its mission to provide tools for families in The Villages of East Lake and students in the Charles R. Drew Charter School pipeline to build better lives for themselves and future generations through a holistic approach to community revitalization that incorporates mixed-income housing, cradle-to-college education and community wellness. With overall responsibility for the Foundation’s operations and external relations, he is also charged with sustaining strong relationships with the Foundation’s partners. Since joining the Foundation as Program Director in 2010, he has also served as Deputy Executive Director and Chief Operating Officer.
Daniel has 20 years of experience in the nonprofit sector with organizations focused on youth and community development. Prior to joining the East Lake Foundation, Daniel worked for The Arthur M. Blank Family Foundation for 10 years and was responsible for awarding $28M in grants.
Director of Communications & Marketing, East Lake Foundation
Catherine Woodling, Director of Communications and Marketing. Catherine oversees strategic communications and media relations for the East Lake Initiative, working primarily with the East Lake Foundation, Drew Charter School and the East Lake Golf Club. Most recently, Catherine served as Corporate Communications Manager for The Home Depot where she was responsible for crisis/issues and human resources communications. Previously, she served as the Public Relations and Communications Manager for The Home Depot Foundation. Prior to joining The Home Depot, Catherine served as the Media Relations Officer for Atlanta Mayor Shirley Franklin.
As a native Atlantan, Catherine enjoys being involved in the community. She serves as a board member of the Chattahoochee Riverkeeper and the Reynoldstown Civic Improvement League, where she serves as President. She is the Vice Chair of the City of Atlanta NPU-N and is a member of the LEAD Atlanta Class of 2010. She has been recognized as one of Atlanta’s Power 30 Under 30(2007), Georgia Trend Magazine’s 40 Under 40 (2016) and Atlanta Business Chronicle’s 40 Under 40 (2017).