Post-Pandemic: What does the next “new normal” look like for your employees?
Companies and company communicators are now faced with drawing employees back to the office and/or communicating the expectations around a “new normal” of hybrid working. Join experts in internal communications and HR considering this effort in their organization or on behalf of their clients. Hear from panelists: David Strainick, vice president of HR, and Brian Shadix, executive director, HR, both of NCR; Elizabeth Cogswell Baskin, CEO and executive creative director, Tribe, Inc.; and Elisabeth Warrick, senior brand communications manager, First Advantage. They will discuss how they are partnering with the C-suite and employees to help navigate a return to the office that meets both employee and employer needs.
About the Speakers
Elizabeth Cogswell Baskin
Elizabeth is the CEO and Executive Creative Director of Tribe, an internal communications agency that’s worked with global and national brands like Amazon, PlayStation and U.S. Steel. Over the past year, Tribe has fielded several benchmarking surveys and one national employee survey, all related to how the pandemic has impacted the current state and future of work.
Elizabeth founded Tribe in 2002 as a creative branding boutique working primarily in traditional advertising. Several of the agency’s Fortune 500 clients began engaging Tribe for employee-facing communications, and Elizabeth realized there were few agencies in the US that applied a high level of branding to internal communications. In 2009, Elizabeth made the commitment to devote the agency practice exclusively to internal communications with the goal of becoming a nationally recognized shop in that field.
Prior to Tribe, Elizabeth was a founder and CEO of Match, Inc., an Atlanta advertising agency. She began her career as a newspaper reporter, and after moving into the agency business, served as a copywriter, creative director and vice president at several advertising agencies. She’s the author of four books, including “Run Your Business Like a Girl,” a study of female entrepreneurs, and “Hell Yes!” a book on setting priorities. Elizabeth holds a BA in English and History from Emory University, completed a post-baccalaureate thesis in the Honors Department of Georgia State University and is a graduate of the Portfolio Center, where she also served on the faculty for several years.
Elisabeth Warrick serves as the senior brand communications manager for First Advantage, a leading global provider of identity and information solutions headquartered in Atlanta. In this role, Elisabeth directs brand messaging and manages internal and external communications.
Elisabeth was included in the 2020 PRSA Georgia 40 Under 40 class and was awarded Up and Coming Marketer of the Year Award from the Technology Association of Georgia in 2015. Previously, she managed corporate communications at Cox Automotive and, earlier in her career, served in editorial positions with a global trade organization and regional magazine group.
Elisabeth received her undergraduate degree in Journalism from the University of Georgia and her master’s degree in Business Administration from Georgia Tech. She lives with her husband and daughter in Roswell.
Brian Shadix serves as executive director, Human Resources at the NCR Corporation. During his tenure at NCR he has served in the roles of People Excellence leader, HR manager, senior HR manager and HR director, where he has successfully supported various senior business leaders throughout the organization and led a variety of global initiatives. In addition to his main role in HR, Brian has served as a core member of the NCR Global COVID-19 Taskforce since February 2020, and is the site leader at the global headquarters in Atlanta.
Brian earned his bachelor’s degree in HR management from Illinois State University. He also has an MBA with a focus in HR from the Keller Graduate School of Management and possesses a Professional in Human Resources certification.
David Strainick is a vice president in Human Resources for NCR. He is primarily responsible for Talent, Culture and Learning. David is also the chief of staff to NCR’s chief HR officer and the executive business partner to the president & general manager of NCR’s Restaurant business. Over the past year, he has been working with the Global COVID-19 Taskforce on Return to Office. He is currently working with the taskforce and the executive leadership team on the “Future of Work.”