How Colonial Pipeline Recovered
Learn how Terminus is transforming the Account Based Marketing space by powering high-performing-go-to-market teams and bringing them together to drive more revenue by honing in on the right accounts, at the right time. Terminus has built a full pipeline engagement platform that drives brand awareness from pre-pipeline all the way to close. In this session you will leave with a repeatable framework and understanding of how to target, engage, activate, and measure your ABM efforts.
Meet the Speaker
Ali Smith is a seven year Account-Based Marketing professional. She currently functions as a Strategy Consultant for the Account-Based Go-To Market industry leader, Terminus. With a background in Digital Marketing, some of her key accomplishments include building and implementing organic social media, PPC, SEO and ABM programs for Fortune 500 companies. Driven by the “ah-ha” moments, Ali takes pride in providing businesses with the best framework possible to achieve their pipeline and revenue goals. She holds a Bachelor of Business Administration in Marketing and Sales Management from Georgia Southern University, and currently resides in Atlanta, GA.