Communications Best Practices for Non-Profits
Communicators in non-profit organizations quite frequently deal with greater communications challenges to more audiences on smaller budgets. How do communicators in this realm help raise funds; empower volunteers and paid employees; impact policy; drive the social conversation around an issue all while advancing awareness of their organization and their mission?
Come learn from leaders in non-profit communications how they manage the complexities of their roles and what you can take away to your non-profit or for-profit role.
Trees Atlanta, Director of Development and Marketing
Kate Conner joined Trees Atlanta as the Director of Development and Marketing in 2011. In her current role, she oversees all development and marketing functions as well as working with the executive team to set the strategic direction of the organization. During her tenure, she has overseen a major organization rebranding, two website redesigns, creation of a signature annual fundraising gala, two large capital campaigns and several software migrations including email marketing software and an organization-wide CRM integration.
Prior to coming to Trees Atlanta, she spent 8 years at Piedmont Park Conservancy, serving in several roles, including Director of Development. Outside of work, she serves as the Chair of the Smyrna Tree Board. She spends her weekends, along with her husband and two young sons, discovering great hiking trails around the city and tending to her backyard chickens.
Boys & Girls Clubs of America, National Director of Communications
Sara Leutzinger is the national director of communications for Boys & Girls Clubs of America, where she oversees external communications activities for one of the largest youth development non-profit organizations in the country, with 4,600 service locations. Sara has worked with Boys & Girls Clubs of America since 2013, with a focus on creating innovative public relations campaigns, developing the organization’s reputation management strategies and building an integrated content marketing approach. Before joining the organization, she was a senior account executive at MSL Group, focused on the agency’s corporate practice. Prior to that, Sara managed media relations and marketing for Central Atlanta Progress, a private economic development non-profit focused on improving Atlanta’s city center.
She holds a Bachelor of Arts Degree in Communication from Florida State University. Sara lives in Decatur, Georgia with her husband Mark, daughter Lindley and son Walter.