In Case You Missed It…

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10 requirements for email marketing success

By Suzanne O’Brien, Evergreen Consulting

April’s IABC/Atlanta luncheon kicked off with attention-grabbing facts about email:

  • 4.6 billion email accounts exist
  • 91% of consumers check email daily
  • 72% of consumers prefer email as their primary source of business communication
  • The return on investment for email is the highest among all forms of marketing tactics

First takeaway: as business communicators, exercising a strong email game is essential to effective marketing strategy and execution.

Then presenter Sharon Swendner of CRM Concepts opened ...

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In Case You Missed It…

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Define a Company’s Cause to Build a Powerful Pitch

By Suzanne O’Brien, Evergreen Consulting

Corporations face significant challenges in communicating their message: verbose complexity, lack of differentiation, and mixed messages. But distilling an entire company’s offerings into a succinct message is challenging.

Enter Ben Reed, Partner and Co-Founder at PitchMaps. At IABC/Atlanta’s monthly luncheon on March 28, Ben presented Find Your Message: How To Drive Growth With Better Sales & Marketing Messaging. Or in short, “how to get the ...

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Meet Our Members

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60 SECONDS…with Margaret Perry Daniel

What’s your name, job, Twitter handle, etc.?
Margaret Daniel, Independent Writing and Editing Professional, MPD Communications

How long have you been an IABC Atlanta member?
Since 1988!

Why did you join and what has kept you with the association?
I joined when I was Publications Manager at Scottish Rite (now Children’s Healthcare of Atlanta at Scottish Rite) because IABC ...

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Meet Our Members

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60 SECONDS…with Bill Nicholson


What’s your name, job, Twitter handle, etc.?
I’m Bill Nicholson and I have the privilege of leading the Atlanta office of PRM, a consultancy with broad and deep experience in human resources and internal communication. I avoid social media like the plague but am considering updating my LinkedIn profile during 2017.

How long have you been an IABC Atlanta member?
Since 1993, and before that I was involved in ...

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In Case You Missed It…

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Atlanta Career Coach Dana Maggi Shares Best Practices at IABC Luncheon

By Anne Wainscott-Sargent, Special to IABC Atlanta

With more than 450 million members, LinkedIn continues to be the social channel of choice for today’s working professionals. IABC Atlanta’s September luncheon focused on ways to leverage the online channel to accelerate career success.

Presented by Dana Maggi, a 20-year career coach and owner of Career Pain Relief, the session included cutting-edge strategies for how to brand effectively on LinkedIn. Maggi demonstrated ...

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How Effective Social Media Strategy Helps Shape the City of Atlanta’s Online Brand

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An interview with Elizabeth Baskin, Founder of Tribe, an internal communications consultancy in advance of her presentation to IABC Atlanta’s monthly luncheon chapter.

Silos occur in every organization, from the small start-up to large, global corporations.

“You read a lot about vertical silos in companies, meaning the disconnect between employees in different departments, business units or geographic locations,” explained Elizabeth Baskin, CEO and executive creative director for Tribe, Inc., an internal communications and branding agency focused entirely on developing internal brands.

“In Tribe’s ...

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Bridging the Horizontal Divide between Leadership and Your Frontline

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An interview with Elizabeth Baskin, Founder of Tribe, an internal communications consultancy in advance of her presentation to IABC Atlanta’s monthly luncheon chapter.

Silos occur in every organization, from the small start-up to large, global corporations.

“You read a lot about vertical silos in companies, meaning the disconnect between employees in different departments, business units or geographic locations,” explained Elizabeth Baskin, CEO and executive creative director for Tribe, Inc., an internal communications and branding agency focused entirely on developing internal ...

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In Case You Missed It…

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Communicating Health in a Time of Dramatic Industry Shifts: Three Atlanta Practitioners Share Social Marketing Best Practices in Healthcare

By Anne Wainscott-Sargent, Special to IABC Atlanta

 

At the June luncheon, IABC Atlantans got an inside view of innovative social engagement in the rapidly changing world of healthcare. The lunch panel, featuring thought leaders from both the provider and service/creative agency sides of the industry, has never been timelier given the seismic shifts occurring in patient care and delivery today.

Setting ...

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What Do You Know about the Federal Reserve Bank of Atlanta?

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An interview with Robin Ratliff and Susan Berthelot from the Public Affairs department of the Federal Reserve Bank of Atlanta, the presenters at the April 2016 IABC Atlanta speaker series.

By Uzo Amajor, Special to IABC Atlanta

Be honest. What do you actually know about the Federal Reserve (the Fed)? What do you know about what it is, what it isn’t, and how it works? What have you heard about it? How do you feel about it? It’s interesting how little ...

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