Crisis Communications: Are You Prepared?

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Crisis Communications: Are You Prepared?

Strategies to help your company craft messages that manage crises

By Lisa Maxime

The expansion of the internet has made it easier than ever for consumers to engage with brands. Consumer engagement can come in the form of praises over a new product, service, or outstanding customer service. It can also be negative in nature — the wrong product or a bad customer experience. The latter usually receives the most attention.

Social media is usually the preferred ...

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Meet Our Members

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60 SECONDS…with Uli Dandy

What’s your name, job, Twitter handle, etc.?
Ulrike Dendy, Uli for short, CEO of TrueLanguage LLC. @ulidendy

How long have you been an IABC Atlanta member?
TrueLanguage was invited to join IABC in 2012. I’ve gotten much more closely involved with the association in the last couple of years.

Why did you join and what has kept you with the association?
I joined because IABC’s vision and the vision ...

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In Case You Missed It…

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Minimize “Social” for a More Effective Intranet

About the Author: Suzanne O’Brien works with organizations seeking stronger customer relationships to increase satisfaction, loyalty, and retention. Visit evergreenc.com.

Social. Engagement. Collaboration. Transparency. Intranet.

Chances are, you associate these terms with a sense of MORE content created by MORE people. But is that best for a business? During May’s IABC/Atlanta luncheon, we learned how one company has seen intranet success by shutting down mass content creation and instead curating a communications ecosystem.

Michele ...

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In Case You Missed It…

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10 requirements for email marketing success

About the Author: Suzanne O’Brien works with organizations seeking stronger customer relationships to increase satisfaction, loyalty, and retention. Visit evergreenc.com.

April’s IABC/Atlanta luncheon kicked off with attention-grabbing facts about email:

  • 4.6 billion email accounts exist
  • 91% of consumers check email daily
  • 72% of consumers prefer email as their primary source of business communication
  • The return on investment for email is the highest among all forms of marketing tactics

First takeaway: as business communicators, exercising a strong email game is ...

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In Case You Missed It…

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Define a Company’s Cause to Build a Powerful Pitch

About the Author: Suzanne O’Brien works with organizations seeking stronger customer relationships to increase satisfaction, loyalty, and retention. Visit evergreenc.com.

Corporations face significant challenges in communicating their message: verbose complexity, lack of differentiation, and mixed messages. But distilling an entire company’s offerings into a succinct message is challenging.

Enter Ben Reed, Partner and Co-Founder at PitchMaps. At IABC/Atlanta’s monthly luncheon on March 28, Ben presented Find Your Message: How To ...

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Meet Our Members

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60 SECONDS…with Margaret Perry Daniel

What’s your name, job, Twitter handle, etc.?
Margaret Daniel, Independent Writing and Editing Professional, MPD Communications

How long have you been an IABC Atlanta member?
Since 1988!

Why did you join and what has kept you with the association?
I joined when I was Publications Manager at Scottish Rite (now Children’s Healthcare of Atlanta at Scottish Rite) because IABC ...

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Meet Our Members

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60 SECONDS…with Bill Nicholson


What’s your name, job, Twitter handle, etc.?
I’m Bill Nicholson and I have the privilege of leading the Atlanta office of PRM, a consultancy with broad and deep experience in human resources and internal communication. I avoid social media like the plague but am considering updating my LinkedIn profile during 2017.

How long have you been an IABC Atlanta member?
Since 1993, and before that I was involved in ...

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In Case You Missed It…

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Atlanta Career Coach Dana Maggi Shares Best Practices at IABC Luncheon

By Anne Wainscott-Sargent, Special to IABC Atlanta

With more than 450 million members, LinkedIn continues to be the social channel of choice for today’s working professionals. IABC Atlanta’s September luncheon focused on ways to leverage the online channel to accelerate career success.

Presented by Dana Maggi, a 20-year career coach and owner of Career Pain Relief, the session included cutting-edge strategies for how to brand effectively on LinkedIn. Maggi demonstrated ...

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