Data Driven Communications: How to Harness Analytics to Drive Business Impact
Over the last ten+ years as digital media has exploded, marketers and communicators alike have been given an opportunity to reach their target audiences in new ways and have a greater understanding of message resonance and behavior change – beyond just impressions. No longer are we relegated to a press release, a website and maybe a booth at an industry trade show. We can now reach those audiences through a variety of new channels that give us greater targeting, creative and messaging freedom and also trace how our audience interacts with the messages, as well as understand what they are already talking about and sharing on their own. This proliferation of new channels has created an abundance of new data that allows us to understand more about who our audiences are, what they want to consume, where they spend their time and how effectively we’ve driven them to an action. During this session, we will take you through the process you need to follow in order to harness the data for your business.
Managing Director, Analytics
Chuck Hemann is currently the Managing Director and Head of Digital Analytics at W2O.
Over the last 14+ years Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, social media, online reputation and crisis communications. Prior to joining W2O, Chuck was the Director of Digital Analytics at Intel where he managed all the paid media, web, search and social analytics programs globally. During his tenure at Intel he changed the way the company measured paid media, Intel.com and social media, co-led the company’s development of its first Digital Hub in Singapore, grew the team by five additional team members to cover expanded global scope, managed an agency network that consistently received the highest grades in all of marketing, led an initiative to consolidate the company’s social footprint which saved the organization more than $2 million and was an active counselor to the CMO and his staff on insights and measurement.
Chuck is a former Fellow of the Society for New Communications Research, a global, non-profit research and education foundation think tank focused on the latest developments in media and communications. He’s also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Version 2), which was released in May 2018.
Chuck is an active participant in the Chief Analytics Officer Advisory Council, which is part of ICOM Global. He’s also a frequent speaker on the topics of digital analytics, measurement, social listening and digital marketing at events around the world.
Chuck holds a bachelor’s degree in political science from Baldwin-Wallace College and a master’s in applied politics from the University of Akron. He’s a former board member of the National Investor Relations Institute, and has been active in several industry associations throughout his career.
Luminary Works offers proofreading services for business professionals. We ensure your prose is perfect each and every time. We also conduct custom proofreading workshops. These interactive sessions teach personal habits and software tips to help professionals get more proofreading power out of Microsoft Word, Outlook, and more.