How to Manage a Productive Agency / Client Partnership – Panel
Join IABC Atlanta’s July luncheon to learn insider secrets to building and maintaining successful agency/client relationships!
Senior executives from Edelman, J Addams, DVI Group and clients from Kodak Moments, American Honda Motor Company and Newell will share the project challenges of managing productive working relationships.Whether you work for a global agency, local boutique agency or just manage contractors, you will leave with real-world examples and take-home strategies to improve your partnerships. In response to IABC member requests, we have compiled a diverse panel of experts, many of whom manage multiple agency/contractor relationships, to share their years of industry expertise on this topic. Come join us for an unvarnished look at these relationships from top Atlanta agencies and leave with actionable tips to get even more out of your client relationships!
Jeannine Addams, J. Addams & Partners
Jeannine spent ten years at the country’s largest public relations firms before starting J. Addams & Partners in 1987. She was a television producer at KDKA TV in Pittsburgh and WTTG TV in Washington, D.C.; news bureau director for Georgetown University and creative services director for Frank N. Magid Associates, the country’s largest provider of market research and consulting for the news broadcasting and newspaper publishing industries.
Kristin Wohlleben, Managing Director of Client Services, J. Addams & Partners
Kristin began her career in public relations and marketing communications 25 years ago, ready to write, to design and to persuade. Today, as Managing Director of client services at J. Addams & Partners, she has earned the confidence of the most exacting of clients and prefers problem solving to smooth sailing no matter the project. Her demonstrated expertise for a diverse range of industries spans a number of disciplines including Corporate Communications, Internal Communications, Change Management, Copywriting, Sales and Marketing, Strategic Planning, Business Development, Customer and Supplier Communications, and Chapter 11 Restructuring.
Nina Bryson, Manager of the Marketing and Market Research, American Honda Motor Co., Inc
As the is Manager of the Marketing and Market Research in the Honda Power Equipment Division, Nina creates strategic partnerships and sponsorships for product exposure, leads the emarketing strategy, and manages new product launches. Nina also develops and executes marketing strategy to support expansion of Honda’s Power Equipment products, which requires managing Honda relationships with the external public relations agency and a range of vendor partners.
Stuart Fleisher, Creative Director, The DVI Group:
Stuart Fleisher has been working in video production since 2008, when he graduated from the University of Georgia’s Grady College of Journalism. In 2010 he started working as a motion designer and animator at The DVI Group, and quickly moved into the role of creative director. In his time at The DVI Group, Stuart has directed hundreds of videos and won dozens of industry awards, including awards for animation, art direction, and advertising.
Catherine Meihofer, Director of Marketing Communications, Kodak Moments:
Catherine started her career in account services at advertising agencies in New York City, then transitioned to the client side and has managed marketing communications for Turner Broadcasting, Newell Brands, and Kodak. In her roles, she has led brand strategy, integrated marketing plan development and execution. She has partnered with creative, media and PR agencies to develop the best communication for successful campaigns and programs.
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