Golden Flames Panel
Join us for a panel discussion featuring representatives from Southern Company, Newell Brands, General Electric, and Mountain View Group, who will share their stories about their winning 2017 Golden Flames Awards projects!
Bassmaster Classic: A Newell Brands Case Study
The annual Bassmaster Classic is a three-day fishing spectacle featuring elite anglers from around the world. It’s one of the most prestigious events in the fishing industry and an opportunity for fishing brands to showcase new products, attract fresh consumers and build brand loyalty. Four of Newell Brands fishing brands, Abu Garcia, Berkley, Stren and SpiderWire, were present at the 2017 tournament (March 24-26). More than 115K attendees traveled to Houston, Texas for the event and millions of fans cheered on their favorite pros from home. Newell Brands needed to create engaging content to break through the competitive clutter of other brand sponsors to ensure its fishing brands were the social media channels of choice and drive consumer traffic to the booths.
“New Brand”: A Southern Company Case Study
In 2016, Southern Company successfully completed the acquisitions of AGL Resources and PowerSecure, formed new partnerships with Bloom Energy and Kinder Morgan, which expanded our reach to serve more than 9 million customers across the country. Southern Company’s corporate brand has evolved to represent the full energy portfolio. The previous brand strategy has been in existence for the past 20 years. Recent business expansion provided an opportunity to update our brand to reflect the company’s evolution and leadership in building the future of energy. Southern Company partnered with Lippincott, a global consulting firm to create and implement a new, overall brand strategy and visual design system.
Power Services Anthem: A GE Case Study
GE Power and Mountain View Group partnered to win a Best of Show at the IABC Golden Flame Awards for the Power Services Anthem Video. Shot in the diverse locations of Doha, Qatar and Pecs, Hungary, the Power Services Anthem is used by the organization’s leadership team to communicate the vision and purpose of Power Services. The video is getting lots of mileage during customer presentations and energy industry events. The project has been awarded high honors at creative award shows. Since its original successful premiere, the video has been modified in several formats, including customer-specific narratives.
Director, Brand Communications, Southern Company
Lee Birdsong is the director of brand communication for Southern Company, one of America’s largest energy companies serving more than 9 million customers. In this role, she oversees brand, advertising and digital communications. She also leads Southern Company’s PGA TOUR sponsorship efforts and manages a 11-member communications team. Birdsong has been with Southern Company for 27 years. Prior to her current role, she led Southern Company and Georgia Power’s advertising, branding and sports marketing efforts.
Assistant Manager, Social Media at Newell Brands
Andrea is an Assistant Manager of Social Media for Newell Brands, home to over 150 brands including Coleman, Rubbermaid, Sharpie and over 14 fishing brands. Her expertise spans across paid social, analytics, and content development. Andrea focuses her time on social strategy and campaigns for global fishing brands, with more than 1.3 million social media fans, to build brand loyalty, launch products and drive consumer acquisition. Recently, Andrea spearheaded a UTM tagging initiative, allowing the social team to collect data on social conversions to brand.com sites. Andrea previously worked at Ford Motor Company on the Lincoln brand.
Principal & Executive Producer, Mountain View Group
Thom Gonyeau is principal and co-owner of Mountain View Group, a creative agency & media production company based in Atlanta and New York. A former producer, Gonyeau acts as Executive Producer, working with clients in developing their communication and messaging strategies, as well as building tools and distribution channels. Gonyeau continues to act as key account manager for several clients. He works with leaders and communicators at large multi-national companies, marketing agencies, and non-profit organizations.
With more than 30 years of experience in video, film and media, Gonyeau joined then Mountain View Productions in 1986. Since then, he has worked on more than 500 projects for clients including GE, The Coca-Cola Company, The Home Depot, Raytheon, Alcon, 3M and DuPont Tau Laboratories. His production credits range from television and web commercials and marketing & sales programs to awareness campaigns and employee alignment initiatives. Gonyeau’s work has won national and international awards including the CINE Golden Eagle Award, Flame Award, Summit Award, US International Film and Video Award, Ad Club “Betsy” Award, Hugo Award and the CINDY award, among others.
Director of Communications – Power Services, GE Power
Swati is the Director of Communications for Power Services, a $15 billion business within GE Power. The largest industrial services business in GE, Power Services has approximately 26,000 people in more than 150 countries. Power Services offers customers total power plant capabilities, expanded local resources and expertise, and stronger collaboration opportunities to help them be more successful.
She’s responsible for developing and delivering compelling strategic internal and external communications programs to connect employees to business goals and position the business in the marketplace. She leads a team of global experts in the areas of executive communications, internal communications, media relations, marketing communications, digital communications and community relations. Swati has more than 20 years of communications experience. She joined GE in 2000 as the quality communications leader for the Energy business. Since then, she has held a variety of communications roles. She was promoted to her current role in November 2015. Prior to GE, Swati worked for Siemens Energy & Automation. She has a bachelor’s degree in public relations and marketing from Marquette University in Milwaukee, Wisconsin.