Digital Storytelling – Matching Imagery, Cadence and Authentic Story
Join us to hear the best practices in digital storytelling – strategy vs. tactics, best practices, examples of great campaigns, and measurement. Speaker Doug Busk will walk through his top 5 lessons learned from his experience leading marketing, social media, and communications teams dedicated to delivering ROI on storytelling engagement.
Managing Director and North America Lead, Brand Storytelling, MSL Group Atlanta
Doug is a communicator with a proven history of connecting fans, voters, and donors to the brands they love via technology within their reach. From the landmark mobile efforts for the Obama for President 2008 campaign to leading Coca-Cola’s digital communications and its global brand journalism network, Coca-Cola Journey, Doug has built and led teams that power understanding and engagement via human-centered stories. In his current role, Doug leads the MSL Atlanta team of communicators and, with them, is establishing a national model for successful brand storytelling on behalf of its clients.
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