The Dos and Don’ts of Email Marketing

Have you ever deleted an email before even opening it? Or wondered how you improve your open or click through rates? In this interactive session, we will learn best practices and top tips for email marketing success. We will also gain valuable lessons from reviewing email blunders and mistakes.

Do you have an example of an email you’d like to get some feedback on in advance of the session? Send an email to sharons@crm-concepts.com to get direct feedback! Your example may be featured at the event!


Tuesday, April 25, 2017


11:15 – 11:30am Networking
11:30 – 1:00pm Presentation


New Location!
Hudson Grille — Sandy Springs
6317 Roswell Road
Sandy Springs, GA 30028






Sharon Swendner, Managing Director at CRM Concepts.com

Sharon is a career marketing professional with expertise in marketing strategy, digital marketing, customer relationship management (CRM), direct marketing and more. She currently is Managing Director of CRM Concepts providing marketing strategy and consulting to small and medium size businesses.  She received a B.B.A. degree in Marketing from Florida Atlantic University and an M.B.A. from Arizona State University.  She has held Vice President and Director roles at companies such as Sears Home Services, Centex and The Stow Company. In addition, she was President of a digital agency where she published, spoke and provided services and training to clients and prospects on SEO/SEM, email marketing and website design.  In the past 10 years, Ms. Swendner has focused on Marketing Strategy and customer relationships using strong analytics and insights to drive action and ROI for her companies and clients.