Our February speaker: Branden Lisi of Object 9
The proliferation of inexpensive mobile technology is dramatically changing the landscape for professional communicators. In just 2011, 120 million smart phones and 20 million tablets (e.g., iPad) were sold. By 2015, these numbers are projected to grow at 10 times that rate!
What does that mean for you as a communicator? Join us for this interactive presentation with tech guru Branden Lisi of Object 9 to find out.
According to Lisi, “Mobile is an inevitable platform for communicators—both internal and external. As employees, clients, customers, and consumers move away from computers as their main source of interacting, you will need to alter your method of communicating to reach and engage them.”
In this career/business-changing program, Lisi will reveal:
- How to get more ROI and ROE from a mobile application strategy
- How to build a mobile application strategy for a more successful, efficient, and engaged workforce
- How to measure the effectiveness of an integrated mobile application strategy in your communication plan
About our presenter…
Branden Lisi is a product of a globe-trotting military family. He studied chemistry and jazz at Louisiana State University but soon realized he was too center-brained to exist in a pure science or pure art environment. He subsequently co-founded a digital marketing agency before Al Gore had even heard of the Internet. Over the past 20 years, Branden has directed a broad array of projects, integrating tools with Web, software, and mobile elements.
Our February meeting sponsor:
WHEN
Tuesday, February 28, 2012
11:15 a.m. – registration and networking begin;
11:50 a.m. – announcements and program begins; 1:00 – meeting adjourns
WHERE
Buckhead: Maggiano’s Little Italy
3368 Peachtree Road
Atlanta, GA 30326
FEE (Early-bird pricing shown below; prices increase after February 24)
Members: $32
Nonmember: $47
Students: $15
